Marketing Strategy Sessions

Help The One Less Foundation brainstorm and plan ways to reach their target audience most effectively.
The One Less Foundation
Philadelphia, PA, USA
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The One Less Foundation
Philadelphia, PA, USA

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Posted November 17th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What we have in place
  • We have a strategic plan that is the foundation for this project. Our plan includes an outline/structure of the corporate giving program. We recently completed a Catchafire call with a professional to help us fine tune the program.

    We need help naming the program, branding it and some advice on how to market it visually. We have all the information you may need about our organization the metric goals for this project and information on our prospective corporate partners.
How this will help
This project will save us $5,048 , allowing us to support our advocacy work which is generally funded by individual donations and outside the scope of most grants or corporate giving.

This project will help us start to work on creating a new stream of support (revenue and volunteers) for our organization, and help us to raise our profile with prospective corporate partners. Adding a corporate giving/partner program is one of the goals we created in our new strategic plan that will help to grow our organization over the next five years.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

The One Less Foundation
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Posted by
Ingrid S.

Executive Director

Our mission

THE ONE LESS FOUNDATION works to help families and communities create paths out of poverty through a two-generation approach.

What we do

We are dedicated to alleviating poverty by providing financial literacy and capability, supplemental education, and personal mentoring to individuals, families and communities to help them gain the skills needed to create a path out of poverty.

Our organization bridges the gap between academic theory and real life, by providing programs and access to education, resources and opportunity.

Testimonials

I absolutely enjoy working with Elissa. She is a such a pleasure to work with and understands the needs of our organization, and how to help us execute our vision. She has a great ability to take our ideas and thoughts and bring them to life in ways that we never imagined yet turn out to be exactly what we need and want. Elissa is a truly talented marketing professional, who knows how to communicate to your target audience.
Ingrid S.
Ingrid S.

Executive Director

Marketing Strategy Sessions Project

Ingrid and The One Less Foundation are amazing. I appreciated the combination of clearly communicated objectives alongside creative freedom in developing the look, feel and tone of the corporate donor program. It's a true honor to know I've made a difference.
Elissa S.
Elissa S.

Volunteer

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