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Google Analytics Set Up & Training

Help Greater Pittsburgh Community Food Bank track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Greater Pittsburgh Community Food Bank
Duquesne, PA, USA
Greater Pittsburgh Community Food Bank
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Greater Pittsburgh Community Food Bank
Duquesne, PA, USA

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Cause
Health & nutrition
Skills
Data analysis Digital marketing Information technology

Posted November 15th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

There are two goals for this project. Establish better tag tracking on our homepage, where there are multiple links to the same page to understand which of those links are actually being used.

Second we need help tracking links that lead away from our public facing website. To a Salesforce Community and to our own self hosted inventory ordering system.

What we have in place
  • We have a list of all the places where greater tag management and tracking would be helpful. Additionally we have control over the two external websites that we want to better track.
How this will help
This project will save us $6,772 , allowing us to provide 33,860 meals to our neighbors in need.

This project will help us understand how we are engaging and connecting with the public and the partners we work with.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Greater Pittsburgh Community Food Bank
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Causes
Health & nutrition Human services
Posted by
Justin G
Justin G.

Decision Support Analyst

Our mission

The mission of Greater Pittsburgh Community Food Bank is to feed people in need and mobilize our community to eliminate hunger.

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