Logo Design & Visual Brand Identity

Help Southeast Michigan Senior Regional Collaborative elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

The Senior Regional Collaborative is looking to update our current logo/brand.

What We Have In Place
  • We have a current logo that has been the basis of the organization since its inception in 2008 as a committee. We also have the"Senior Strong" campaign http://www.iamseniorstrong.com/; professionally developed, with a corresponding website that totally speaks to who and what the SRC represents in many ways. The board is excited to further engage its use. The SRC - We are Senior Strong.This represents our many organizations that serve nearly 200K older adults and persons with disabilities.
How This Will Help
This project will save us $4,817 , allowing us to reinvest those dollars in developing the organizations infrastructure and programming for our communtiy of partners.

The SRC has worked strategically to develop organizational identity that supports our mission of improving the quality of life for all older adults and people with disabilities in the region through capacity building & strategic leadership. Our logo should demonstrate our commitment and value to the diverse community that we serve. Collaboratively providing resources, tools and programming for Senior serving organizations supports our goal of achieving collective impact.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
kristie k.

Association Executive

Our Mission

Our mission is to improve the quality of life for all older adults and people with disabilities in the region through capacity building and strategic leadership.

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