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Google Analytics Set Up & Training

Help Tennessee Wildlife Federation track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Tennessee Wildlife Federation
Nashville, TN, USA
Tennessee Wildlife Federation
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Tennessee Wildlife Federation
Nashville, TN, USA

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Animals
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Data analysis Digital marketing Information technology

Posted November 15th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have Analytics operating and staff with basic understanding, which should make it easy for you to get started. We also have on-staff IT support & a total green light from leadership, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to put more resources into our core work, such as shaping public policy for the benefit of wildlife.

As a statewide organization working an extremely wide base of audiences and issues--many of which are regional in nature. The more we can parse out those audiences the more effective we'll be in engagement, eliciting their support, and creating the outcomes we need for the state's wildlife and great outdoors.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Tennessee Wildlife Federation
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Causes
Animals Environment
Posted by
Rebeca B
Rebeca B.

Grants Manager

Our mission

To lead the conservation, sound management, and wise use of Tennessee's wildlife and great outdoors.

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