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Google Analytics Set Up & Training

Help Affordable Living for the Aging track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Affordable Living for the Aging
Los Angeles, CA, USA
Affordable Living for the Aging
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Affordable Living for the Aging
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Data analysis Digital marketing Information technology

Posted November 14th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We currently have a google ad words account and a grant (which has lapsed) because we didn't have the funds to pay someone to manage. I would like to learn now to do it myself so we can take advantage of these Google grant dollars.

What we have in place
  • We currently have a Google ad words account, which should make it easy for you to get started. We also have previous ads, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to help more seniors in need and allocate saved funds toward non-negotiable operating costs that we have to fundraise for year after year.

We would like to advertise our:

1) Shared Housing program - we need to attract seniors home providers to match with low-income housing seekers
2) Create organizational awareness to attract sponsors and donors
3) Attract volunteers and interns to help with our day to day operations

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Affordable Living for the Aging
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Causes
Housing & homelessness Human services
Posted by
Candice S
Candice S.

VP, Development

Our mission

ALA's mission is to eradicate senior homelessness and early institutionalization by providing low-income and homeless seniors with affordable housing options and ancillary services. By providing cost-effective housing options including Affordable Housing, Cooperative Housing, Permanent Supportive Housing and Shared Housing, ALA's innovative senior housing options and services encourage independence through interdependence.

What we do

Programs:
Affordable Housing
Permanent Supportive Housing
Shared Housing

We serve:
Chronically homeless and low-income seniors in Los Angeles County

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