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Storytelling

Help Operation Jump Start enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Operation Jump Start
Long Beach, CA, USA
Operation Jump Start
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Operation Jump Start
Long Beach, CA, USA

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Cause
Education
Skills
Marketing Writing

Posted November 12th

Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

Would like to revisit and rebrand the way individuals talk about the organization. What stories are we missing that can captivate volunteers to come on board. Additionally, looking at the way program staff talk about the agency as a whole. Are we utilizing all our talents in order for us to bring in more volunteers to the table.

What we have in place
  • We currently have each individuals personal story with the organization, which should make it easy for you to get started. We also have the mission, vision, and values, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to continue providing our scholarship funds for our students in the 8th grade all the way to seniors in college.

We would like to know if we are capturing the messaging or storytelling that the community wants to hear. With each individual speaking on their experiences within the agency there can be information that is omitted. This project will help us create a story that can be utilized by all. Additionally, each staff member will then be able to see how they can weave their own stories to the agency as a whole in order to make it more personal.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Operation Jump Start
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Causes
Education Diversity & inclusion Youth development
Posted by
Irene Q
Irene Q.

Executive Director

Our mission

We help low-resourced, high-potential first generation students get in, stay in, and graduate from a four-year college. We do this by providing academic support, mentoring, and exposure to a broader world.

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