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Logo Design & Visual Brand Identity

Help African Centre for Biodiversity elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
African Centre for Biodiversity
Johannesburg, South Africa
African Centre for Biodiversity
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African Centre for Biodiversity
Johannesburg, South Africa

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Graphic design

Posted November 12th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our logo needs to evolve to be more iconic and we lack: guidelines on the use of our logo, variations on the logo for various uses, recommended fonts, organisational colours, graphic elements etc.

Over the 18 years of the organisation's history, the African Centre of Biodiversity has developed a visual style that relies predominantly on using artist's illustrations and some infographics and we would like this to form the inspiration for developing a stronger visual identity.

What we have in place
  • We currently have a logo, an organisational pamphlet and a theory of change, which should make it easy for you to get started. We also have a website and images of previous publications, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend more money on our research, advocacy and lobbying activities, which includes a catalysing role of bringing farmer organisations together to discuss how to lobby at policy level.

A more coherent and striking visual identity will assist us to interact more effectively on a broader range of platforms. A more impactful brand presence could lead to attracting new audiences and streamline our communication activities, freeing up time for us to do more.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

African Centre for Biodiversity
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Environment Civil rights Health & nutrition
Posted by
Deidre M
Deidre M.

Communications Coordinator

Our mission

The African Centre for Biodiversity (ACB) is a research and advocacy organisation working towards food sovereignty and agroecology in Africa, with a focus on biosafety, seed systems and agricultural biodiversity. The organisation is committed to dismantling inequalities and resisting corporate-industrial expansion in Africa's food and agriculture systems.

What we do

ACB's three programme areas are Biosafety, genetic modification and second generation GM technologies; Seed sovereignty; and Opposing corporate expansion in African agriculture.

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