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Logo Design & Visual Brand Identity

Help Exchange Family Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Exchange Family Center
Durham, NC, USA
Exchange Family Center
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Exchange Family Center
Durham, NC, USA

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Cause
Human services
Skills
Graphic design

Posted November 11th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are most definitely in need of an expanded color palette, font choices and branding guidelines to keep us consistent. "Capturing the spirit of play" can be extremely difficult with our current branding and I am hoping to give us a little more room to be creative, inspiring and child-like.

What we have in place
  • We currently have logos, brand colors and fonts, which should make it easy for you to get started. We also have an event logo for our golf tournament, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to reallocate much-needed funding to the children and families who may need a little extra support navigating life's difficulties.

This project is extremely important because it will help us to create a consistent look and feel across various outlets, guide staff in creating their own promotional materials that meet agency-approved branding standards and will expand our design options to give more freedom for creativity.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Exchange Family Center
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Cause
Human services
Posted by
Calvin B
Calvin B.

Development & Communications Manager

Our mission

The Exchange Family Center makes children's lives better by strengthening their families, teachers, and communities through proven counseling, coaching, and training.

We believe that caring adults are essential to developing resilience in children so they thrive now and as they grow
We build up the skills and capacities of the caring adults children rely on
We create safe spaces and responsive environments

Testimonials

Read the Impact Story
It was a pleasure working with Sean. He gave us a much needed "freshening up" and provided some options for a future rebranding.
Calvin B.
Calvin B.

Development & Communications Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Sean)
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