Back to all projects

Google Analytics Reporting

Help Environmental Law Alliance Worldwide set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Environmental Law Alliance Worldwide
Eugene, OR, USA
Environmental Law Alliance Worldwide
Unfollow
Log in to follow
Environmental Law Alliance Worldwide
Eugene, OR, USA

0

Live Projects

11

Matched Projects
3 Followers
Cause
Environment
Skills
Data analysis Digital marketing

Posted November 11th

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

Besides the standard deliverables, additional training on the best way to utilize Google Analytics would be helpful.

What we have in place
  • We currently have administrative access to Google Analytics, which should make it easy for you to get started. We also have staff member who will be responsible for maintaining reports, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to provide more legal and scientific support to grassroots advocates around the world.

We would like to assess the traffic on our existing website and database sites to give us a better understanding internally of whether investing in improving our existing sites or developing a new instrument is a better course of action to serve our partners.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
Show more

About the org

Environmental Law Alliance Worldwide
Unfollow
Cause
Environment
Posted by
CK
Colleen K.

Office Manager

Our mission

The Environmental Law Alliance Worldwide (ELAW) helps communities speak out for clean air, clean water, and a healthy planet. We are a global alliance of attorneys, scientists and other advocates collaborating across borders to promote grassroots efforts to build a sustainable, just future.

The pixel