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Social Media Content Calendar

Help Pediatric Palliative Care Coalition get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Pediatric Palliative Care Coalition
Pittsburgh, PA, USA
Pediatric Palliative Care Coalition
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Pediatric Palliative Care Coalition
Pittsburgh, PA, USA

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Cause
Human services
Skills
Digital marketing Social media

Posted November 10th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are a small nonprofit with limited social media exposure (FB and Twitter). We are participating in a local Giving Tuesday event (GiveBig Pittsburgh) and would like help with a social media campaign surrounding the event.

What we have in place
  • We currently have FB and Twitter accounts, which should make it easy for you to get started. We also have branding and marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to utilize all funds raised for mission related activities.

We hope to have a successful fundraising event so that we can further our mission of providing resources for families and medical professionals caring for kids with life limiting illness.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Pediatric Palliative Care Coalition
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Causes
Human services Disease & medical research Health & nutrition
Posted by
Betsy H
Betsy H.

Executive Director

Our mission

Pediatric Palliative Care Coalition provides resources for families and medical professionals caring for children with life limiting illness.

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