Search Engine Marketing Plan
Help GallopNYC create a plan to optimize how their website appears in search results, or with an advertising campaign.
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We are launching a new program that is outside our regular audience and need to incorporate SEO tactics to get it more attention. Also we want to promote our venue rental and photo shoot opportunities. These both can add revenue to support our therapeutic riding programs
What we have in place
- We can devote time to this project. We have a web site set up. Because we are a non profit we have free google ads budget but I think it is inactive, we can reactivate it.
How this will help
This project will save us $7,098 , allowing us to offer lessons for more riders. Most of our riders are not able to pay our fees and are subsidized by funds we raise
The revenue we can generate will support our therapeutic programs.
Project plan
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