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Google Ads Set Up

Help Tucson Girls Chorus make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Tucson Girls Chorus
Tucson, AZ, USA
Tucson Girls Chorus
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Tucson Girls Chorus
Tucson, AZ, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted November 7th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We received a Google Ad Grant and we need help figuring out how to use and maximize it!

What we have in place
  • We currently have an approved, up-and-running Google Ad Grant account, which should make it easy for you to get started. We also have a dedicated staff member ready to learn, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to provide scholarships for 5-10 families to participate in our program.

We know that music boosts confidence, cultivates compassion, and creates a sense of belonging that helps girls lift their voice and build a brighter future. We need to reach more girls, and online marketing is the most effective way to do so. Our Google Ad Grant can help us do this!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Tucson Girls Chorus
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Causes
Youth development Arts & culture Gender equity & justice
Posted by
Jess E
Jess E.

Community Engagement Director/Associate Conductor

Our mission

The mission of the Tucson Girls Chorus is to prepare a diverse group of young women to be confident leaders through participation in a well-constructed educational program that emphasizes music, performance, leadership training and community service.

What we do

TGC provides high-quality choral education for Tucson's youth. Singers gain self-confidence, connect with others, develop a strong work ethic, and are welcomed into the TGC family. We strive to serve girls of all backgrounds & abilities through our 11 choirs.

Testimonials

Read the Impact Story
Nathan is easy to work with, knowledgable, and kind! Thank you Nathan for all of your help!
Jess E.
Jess E.

Community Engagement Director/Associate Conductor

Google Ads Set Up Project

Jess was very easy to work with! We had clear goals and prioritized creating ads for different parts of the Tucson Girls Chorus. I would highly recommend working with this organization!
Nathan K.
Nathan K.

Volunteer

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