Brochure Writing

Help Michigan Health Improvement Alliance create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Skills
Writing

Posted November 7th

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Project Details

What We Need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with Brochure Graphic Design, for new marketing materials
What We Have In Place
  • We currently have master plans and CDC links for resources, which should make it easy for you to get started. We also have Complete streets policies and letters to the communities, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to impact more families in need fighting the fight of lowering obesity.

As an organization we are looking to communicate with 5 communities who do not have a master plan. Our goals are to increase physical activity and reduce obesity. By the end of this project we are interested in providing each community with a tool kit to kick off the project of creating a plan.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

To improve the health of people within our region through effective use of information and collaboration to establish our region as a community of health excellence through a comprehensive focus on population health, patient experience, cost of care, and provider well-being

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