Facebook Ads Set Up

Help Trees That Feed Foundation promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Trees That Feed Foundation
Winnetka, IL, USA
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Trees That Feed Foundation
Winnetka, IL, USA

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Posted November 7th

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Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

Trees That Feed Foundation is looking for help ASAP in posting a Facebook ad.

What we have in place
  • We currently have an outline, which should make it easy for you to get started. We also have an existing Facebook page and understanding of our audience, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to fund more fruit trees

We are fundraising for the holidays--imploring others to fund fruit trees and thus feed families.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Trees That Feed Foundation
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Our mission

Trees That Feed Foundation's (TTFF) mission is planting fruit trees to feed people, create jobs and benefit the environment. Our goal is to alleviate hunger in Haiti, Jamaica and other less developed countries around the world. TTFF aims to see communities in these areas with a sustainable food supply, a marketplace for food products, increased job opportunity and an improved, reforested environment.

What we do

At Trees That Feed Foundation, we try to alleviate hunger and improve the environment through distributing high-yield fruit trees. The trees we distribute are predominantly breadfruit, although distributed varieties can also include mango, fig, pomegranate, cashew, etc. A breadfruit tree can produce 200-300 fruits per year and live for five to seven decades. The fruit is rich in vitamins and minerals, and is a source of gluten-free carbohydrates and protein. One breadfruit tree can produce enough fruit to feed a family of four for a lifetime.

We also partner with Northwestern University to test and develop harvesting equipment that is accessible for farmers to use for breadfruit flour production. The current equipment includes peeler, shredder, dryer and grinder prototypes, which together constitute a "Factory in a Box" that TTFF distributes to farmer communities.

Since its inception in 2009, TTFF has planted over 350,000 food-bearing trees, provided 17 kits of fruit processing equipment and cultivated local breadfruit markets to produce and deliver over 3,500 lbs of breadfruit flour. Breadfruit processing equipment kits cost approximately $2,500 USD. To fund a tree, including delivery and education costs, TTFF asks donors for US$15.00. We predominantly focus on the Caribbean, but we are rapidly expanding. Tree distributions have been made in over 20 countries throughout Central America, the Caribbean and Africa. We receive requests from all over the world.

Testimonials

Project was never completed.
Mike M.
Mike M.

Secretary-Treasurer

Facebook Ads Set Up Project

(No testimonial has been submitted by Sailesh)
The pixel