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Logo Design & Visual Brand Identity

Help Aspire Education Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Aspire Education Project
Oakland, CA, USA
Aspire Education Project
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Aspire Education Project
Oakland, CA, USA

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Education
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Graphic design

Posted January 29th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our non-profit is planning to make an ambitious and exciting shift. Not only does our tutoring already guarantee the best results in the bay, but for every hour of tutoring that a family purchases with us, we'll be providing an hour to a student who can't afford it. A 1:1 promise. We'll also change our name to Aspire Education Community. We want a new logo that captures the new name and communicates more of our ambition. Every student deserves a champion, and we want our logo to communicate that

What we have in place
  • We currently have our old logo and lots of details/language on our context and organizational DNA, which should make it easy for you to get started.
How this will help
This project will save us $4,817 , allowing us to provide free services to more students!

We are striving to create a more interconnected educational community in the Bay, which can change the trajectories of thousands of Bay Area students. This will help us get there!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Aspire Education Project
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Causes
Education Youth development
Posted by
Drew S
Drew S.

Executive Director

Our mission

Our mission is to advance educational equity in the Bay Area by delivering high-quality academic services to our youth and through our youth.

Our Mission Statement:

Aspire Education Project dedicates itself to the academic excellence of students in the San Francisco Bay Area through building relationships, encouraging academic engagement, and empowering those we teach to educate others.

What we do

1-on-1 Tutoring
Our dynamic corps of tutors work across the academic subject spectrum, securing academic success for the students they support. We are also trusted providers of Test Prep tutoring, and offer free proctored tests to all students. We distribute scholarships worth $30,000 each year to students who cannot afford market-rate tutoring.

Programs and Partnerships
We collaborate with schools and community organizations to provide educational support for the students who might otherwise slip through the cracks. Our programs support over 800 students with reduced-cost programs, classes and curricula each year.

Community Reading Buddies
Our flagship program has been connecting teen mentors with young readers in Oakland for 24 summers and counting. Its powerful youth-led model combats the enormous disparities in early literacy among the Bay Area's youngest residents.

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