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Logo Design & Visual Brand Identity

Help Single Room Occupancy Housing Corporation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Single Room Occupancy Housing Corporation
Los Angeles, CA, USA
Single Room Occupancy Housing Corporation
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Single Room Occupancy Housing Corporation
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted November 6th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have two logo designs and a tag line., which should make it easy for you to get started. We also have examples on how we use our logo, and the ability to provide any other information you need.
How this will help
This project will save us $1,550 , allowing us to offset a portion of our operating expenses. Many of our project operate at a deficit; any savings would be beneficial to the Corporation and community we serve.

This project will help us brand ourselves and establish consistency when we use our logo. We currently use two different logos. One is more formal and used on our letterhead and the other one is less formal and used on our website. I would like to establish guidelines as to when and how our logo/logos should be used.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Single Room Occupancy Housing Corporation
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Causes
Housing & homelessness Human services
Posted by
Anita N
Anita N.

Chief Executive Officer

Our mission

SRO Housing Corporation is a non-profit, community-based organization, dedicated to building a vibrant community for homeless and low-income individuals. We pursue our mission of community revitalization by providing clean, safe, and affordable housing; managing public spaces; and administering needed supportive services.

What we do

SRO Housing is the only organization in Los Angeles that provides the full continuum of housing; Emergency, Transitional, and Permanent Supportive Housing (PSH) in private units. In conjunction with our housing, we provide a wide array of supportive services including food services, case management, information and referrals, transportation, community events, and more. Our diverse and multi-cultural staff includes formerly homeless individuals, residents, and community members whose history and life experiences are a source of inspiration. With over 35years of experience, we have a unique insight into the needs of our community and work diligently to anticipate and address those needs with an array of innovative, culturally appropriate and effective services.

Testimonials

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