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Storytelling

Help Therapeutic Riding Of Tucson enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Therapeutic Riding Of Tucson
Tucson, AZ, USA
Therapeutic Riding Of Tucson
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Therapeutic Riding Of Tucson
Tucson, AZ, USA

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Cause
Health & nutrition
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Marketing Writing

Posted November 5th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We are looking for ways to best tell our story. As a therapeutic riding center, we work with people with varying disabilities and true power comes from watching them reach their goals on their horses but it can be hard to clearly depict what is happening.

What we have in place
  • We currently have testimonials and some stories, which should make it easy for you to get started. We also have staff who can tell the stories, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to provide additional care to our horses and additional scholarships for our riders.

This would allow for us to paint the picture of what is happening to tell our donors. Often times people don't understand the power of what we do and having a beautiful story would allow us to do so.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Therapeutic Riding Of Tucson
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Causes
Health & nutrition Human services Military & veterans affairs
Posted by
Margaux D
Margaux D.

Development Director

Our mission

The mission of TROT is to enrich the lives of people with special needs using equine-assisted activities and therapies to improve physical, mental, social and emotional well-being.

What we do

We use the power of horses to empower and improve the quality of life for individuals living with many different diagnoses. Our Programs consist of Therapeutic Riding, Equine-Facilitated Psychotherapy, and a specialized program for military veterans called Heroes on Horses.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Margaux)
(No testimonial has been submitted by John)
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