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Copywriting

Help Reach Institute for School Leadership express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Reach Institute for School Leadership
Oakland, CA, USA
Reach Institute for School Leadership
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Reach Institute for School Leadership
Oakland, CA, USA

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Education
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Communications Writing

Posted November 4th

Copywriting

Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We need to assistance in taking existing text that we have on our two Education Master's programs (teaching and instructional Leadership respectively), and creating a one-pager that is suitable for distributing for marketing and recruitment purposes.

What we have in place
  • We currently have language needed to create the final product, which should make it easy for you to get started. We also have the ability to respond to additional questions, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to put that money towards programming.

Our Master's degree programs are relatively new and we mostly operate by word of mouth. In an effort to get more candidates, we need eye-catching marketing materials to generate interest.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Reach Institute for School Leadership
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Causes
Education Diversity & inclusion
Posted by
Elizabeth B
Elizabeth B.

Executive Director

Our mission

The Reach Institute is an educational institution that believes great teaching is at the heart of every great school. Reach's mission is to improve schools by improving instruction, fostered by providing rigorous, relevant, and applied pathways and preparation for exceptional teaching & leadership in our candidates' daily work. The Reach Institute develops and supports teachers and educational leaders who are committed to creating and sustaining effective urban schools.

What we do

Reach is a private, non-profit graduate school of education that trains teachers and leaders to work in urban schools and districts. We are accredited by the Western Association of Schools and Colleges (WASC) and theCalifornia Commission on Teacher Credentialing (CCTC).

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