Email Marketing Copywriting

Help The Morpho Institute engage their community with an email series that gets their message across in a clear and compelling way.
The Morpho Institute
Kansas City, MO, USA
Cause
Education

Posted November 2nd

Share this project:

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
What We Have In Place
  • We currently have a mailchimp account populated with alumni of our programs, which should make it easy for you to get started. We also have a big collection of photos from the field and testimonials, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to develop additional classroom resources for US educators to make local to global connections to the Amazon

We are a new nonprofit. We want to reconnect with alumni of our previous programs and engage them in our expanded mission. We also want to generate funding for conservation education in the Amazon as well as scholarships for US educators to join us in the the field in 2020

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
Show More

About The Org

Posted by
Christa D.

Program Director/Treasurer

Our Mission

The Morpho Institute supports the key role of K-12 education in realizing the global goal of environmental conservation and sustainability. To achieve this goal, The Morpho Institute provides professional development programs and curriculum resources which support local to global environmental stewardship in K-12 instruction.

What We Do

In collaboration with US and international partners, The Morpho Institute provides US educators the opportunity to experience the Amazon rainforest as a compelling context for developing a global perspective on biological and cultural resources, participating in conservation, exploring sustainability, and inspiring environmental stewardship. Our field workshops and resources apply key elements of inquiry, STEM, and placed-based learning to assist educators in making these critical local to global connections in their classrooms, instruction, and curricula.