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Google Ads Set Up

Help Nana Grants make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Nana Grants
Marietta, GA, USA
Nana Grants
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Nana Grants
Marietta, GA, USA

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Digital marketing Search engine marketing

Posted October 31st

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have applied for and received a Google Nonprofit account and applied for Google Ad Grant. Now we need someone to help us implement Google AdWords. Thanks!

What we have in place
  • We currently have clear messaging and a good understanding of our keywords, which should make it easy for you to get started. We also have the time and expertise to support your efforts, and the ability to provide any other information you need.
How this will help
This project will save us $1,066 , allowing us to provide child care to more low-income single mothers in college!

We are a small nonprofit that would benefit greatly from the exposure.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Nana Grants
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Causes
Education Community & economic development Gender equity & justice
Posted by
Erica S
Erica S.

Executive Director

Our mission

Our formula is simple: money for college + quality child care = economic mobility. Each Nana Grant helps cover the cost of child care for one year, renewable for the length of the student's program of study at a Georgia Technical College. Our goal is to remove the uncertainty of continuous, quality child care from the equation so that student mothers can focus on their studies, graduate and have a rewarding, well-compensated career.

Testimonials

Read the Impact Story
Denise was amazing! She worked hard to help us navigate the byzantine Google AdWords system.
Erica S.
Erica S.

Executive Director

Google Ads Set Up Project

Nana Grants is an amazing organization with a very talented and energetic leader. Unfortunately the project was hampered by Alphabet/Google not recognizing Nana Grants their non profit status - so I could only offer suggestions of relevant ad words and advise on strategy.
Denise D.
Denise D.

Volunteer

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