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This project was completed on Dec 2, 2019
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Matched with Nathan K.
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See the Impact story
Search Engine Marketing Plan
Open990.org
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We're looking for someone with online marketing expertise to improve our inbound traffic. More specifically, we'd like help devising a good strategy for meta descriptions and LD-JSON tags. We're focusing on this narrow task right now, so we don't expect this to take the full 25-30 hours associated with this project description.
What we have in place
- We currently have a website with existing meta-descriptions and tags, which should make it easy for you to get started. We also have some ideas, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to focus on improving the free features and tools on Open990.org.
Our website (open990.org) is our means for delivering value to our beneficiaries -- researchers, journalists, donors, nonprofit professionals, etc. Increasing traffic to our website is key to our organization's mission, so improving search results rankings is critical. And of course we want those who end up at our website to be the type of users who will benefit from its content.
Project plan
Posted by
Heather K.
Director of Research
Our mission
Open990.org's mission is to facilitate research about, and to promote transparency within, the nonprofit sector. We aim to democratize access to nonprofit tax return data, removing the paywall that other websites use to separate the public from data that is intended to be public.
What we do
Open990.org provides free
information about nonprofit organizations gleaned from public data sources. Users include donors, journalists, nonprofit professionals, students, researchers, and anyone in search of high-quality data.
Check out our searchable database at Open990.org! Unlimited page views and no registration required.
We want to add new features and look forward to working with Catchafire volunteers!
Testimonials
Many thanks to Nathan (of Kallen Media) for sharing his SEM expertise and resources!
Heather and her team were knowledgeable and clear about what they were looking for. I thoroughly enjoyed working with their team and helping them create a more optimized website!
