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Social Media Content Calendar

Help Atlanta Neighborhood Charter School get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Atlanta Neighborhood Charter School
Atlanta, GA, USA
Atlanta Neighborhood Charter School
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Atlanta Neighborhood Charter School
Atlanta, GA, USA

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Cause
Education
Skills
Digital marketing Social media

Posted October 29th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We need support for our social media platforms during our month of giving (December 2019). We start with a Giving Week that includes #Giving Tuesday and end on December 31st with the tax deadline for 2019 donations. We use a Facebook page, a Facebook group, Instagram, and Twitter.

What we have in place
  • We currently have previous year's examples, which should make it easy for you to get started. We also have logos, images, and campaign goals, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to keep even more of the funds that we raise in the classroom.

This fundraising campaign raises approximately 50% of our annual fund income and is an important part of our school's operating budget. Having an increased social media presence will allow us to reach our families and raise more money.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
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Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Atlanta Neighborhood Charter School
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Causes
Education Diversity & inclusion
Posted by
Paige T
Paige T.

Volunteer manager

Our mission

The mission of the Atlanta Neighborhood Charter School (ANCS) is to:
BUILD an empowered and inclusive community of students, parents, and educators
ENGAGE the whole child--intellectually, social-emotionally, and physically
HELP all students to know themselves and to be known well by their community
CHALLENGE each student to take an active role as an informed citizen in a global society
COLLABORATE with the larger community to advocate for student-centered schools.

Our vision at Atlanta Neighborhood Charter School is to be a dynamic learning community where students become life-long learners, develop self-knowledge, and are challenged to excel.

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