Facebook Ads Set Up

Help Tuskegee Airmen Scholarship Foundation promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We need expertise on how to best utilize Facebook for our year-end campaign.

What We Have In Place
  • We currently have a dedicated person responsible of social media, which should make it easy for you to get started. We also have graphics that we have developed, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to focus additional sources that broaden our year-end project

This project will be a keystone in the development of our year-end social media campaign.

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Our Mission

The mission of the Tuskegee Airmen Scholarship Foundation is to provide motivation, vocational access, and scholarships to financially and academically deserving students seeking careers in aviation, aerospace, STEM and beyond.

What We Do

Provide 40 $1,500 scholarships annually to high-performing low-income underserved students across the nation. Working with some 30+ chapters in the US and Virgin Islands, the foundation seeks the best and brightest students seeking careers in aviation, aerospace, STEM and beyond.

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