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Storytelling

Help Project Happiness enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Project Happiness
Cupertino, CA, USA
Project Happiness
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Project Happiness
Cupertino, CA, USA

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Posted October 20th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

We have a number of great results from our projects in schools around the country and could use some help putting them together in a way that resonates with our donors, stakeholders and the like for our website, annual report and other marketing materials so that our impact is more clear.

What we have in place
  • We currently have images and interviewees, which should make it easy for you to get started. We also have several use cases and more info, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus our programing efforts to high need schools and messaging.

We are launching a new website that will better explain our mission and how we help the mental health crisis among youth today. We are good at explaining need in terms of data and science, we lack the stories that describe our impact. The storytelling and results from our impact and programming resonates more with people than data and numbers of course and will help with fundraising and expanding our programs.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Project Happiness
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Causes
Education Health & nutrition Youth development
Posted by
Holly D
Holly D.

Director of Ops

Our mission

The World Health Organization has declared that depression is the leading cause of suffering worldwide. We know firsthand that happiness is not just a state, it's a skill that anyone can learn. In a climate when school shootings and suicides are in the news, we need a massive intervention. Project Happiness Globals' mission is to empower people with the resources to create greater happiness within themselves and the world.

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