This project is in progress
Matched with Shalini A
Matched with
Shalini A.

Google Analytics Reporting

Help Access PanAm set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Access PanAm
Jackson, WY, USA

Posted October 18th

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Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

We also need to set Google Analytics for our website in wordpress, maybe with a plugin

What We Have In Place
  • We currently have our website setup on wordpress, which should make it easy for you to get started. We also have availability to work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to focus on our on-the-ground campaigns and increase our reach in protecting the mountains of Latin America

We are currently developing our communication plan and understanding traffic in our website is key to see what's going on andestablish smart goals.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
Milestone 2: Training and Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About The Org

Our Mission

Acceso PanAm is a climbers access and conservation organization dedicated to protecting climbing environments and building a grassroots approach to conservation and stewardship in Latin America

What We Do

Protect mountain access and conservation in Latin America

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