Marketing Strategy Sessions

Help Union Mission of Latrobe, Inc. brainstorm and plan ways to reach their target audience most effectively.
Skills
Marketing

Posted October 18th

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Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What We Have In Place
  • We currently have a Development Committee and some previous materials, which should make it easy for you to get started. We also have ability to provide solid content, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to remain focused on achieving our performance outcomes of helping homeless households transition to safe, affordable and sustained housing.

We want to be able to market our organization and have a plan to approach the diverse audiences we need to reach. Doing so will allow us to bring awareness to the community with specific messages for donors, funders, and consumers.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Dan C.

Executive Director

Our Mission

The Union Mission provides resources that lead to a transition to safe, affordable and sustained housing.

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