We have never had any sort of press kit, despite having produced many materials about our organization. We would also ideally like some help compiling basic press pitches and a pipeline of press outlets (local, national, regional, international, mostly subject-specific) to send this press kit to!
We are doing great work, and everyone who knows about it says so! Problem is, not enough people know about it, and we're often so busy fundraising, budgeting, managing operations, and innovating within our programs, we don't take the time to tell people about it! This can actually help us attract more funding,volunteers, and potential partnerships in the future.
Our mission is to create livelihoods for youth in urban slums in Kenya. Our vision is a world in which youth can work their way out of poverty.
After interviewing 278 young people in Nairobi slums, we learned they were all selling whatever they could in order to survive. We leverage those existing skills to employ youth at what they are good at – sales. We create livelihoods by recruiting young people into a training and employment program where they learn valuable business and professional skills and earn an income selling life-changing products in their communities. This work gives youth living in poverty the chance to develop skills, build confidence and earn a dignified livelihood.