Organization Press Kit

Help Livelyhoods design a press kit that includes all the essential documents and assets to tell their organization's story.
Livelyhoods
Los Angeles, CA, USA

Posted October 18th

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Project Details

What We Need
Additional Details

We have never had any sort of press kit, despite having produced many materials about our organization. We would also ideally like some help compiling basic press pitches and a pipeline of press outlets (local, national, regional, international, mostly subject-specific) to send this press kit to!

What We Have In Place
  • We currently have an exec summary, a one-pager, high quality images,, which should make it easy for you to get started. We also have press cuttings of previous articles published on various med, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to train 40 youth and women as sales agents of clean energy products so they can earn a safe, sustainable income for themselves and their families!

We are doing great work, and everyone who knows about it says so! Problem is, not enough people know about it, and we're often so busy fundraising, budgeting, managing operations, and innovating within our programs, we don't take the time to tell people about it! This can actually help us attract more funding,volunteers, and potential partnerships in the future.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager discuss Organization's goals for media coverage and agree on a detailed scope of work for press kit (e.g., what documents should be included)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 2: Final Draft
  • Professional presents final version of press kit materials in electronic format, with instructions for how to arrange printed version in a folder
  • Professional provides recommendations for how to use the press kit to meet Organization's goals for media coverage
2
Milestone 1: First Draft
  • Professional compiles relevant press kit collateral
  • Professional suggests edits to existing press kit materials, as needed
  • Volunteer Manager makes adjustments to existing materials and provides additional content, as needed
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About The Org

Posted by
Claire B.

Director of Development

Our Mission

Our mission is to create livelihoods for youth in urban slums in Kenya. Our vision is a world in which youth can work their way out of poverty.

What We Do

After interviewing 278 young people in Nairobi slums, we learned they were all selling whatever they could in order to survive. We leverage those existing skills to employ youth at what they are good at – sales. We create livelihoods by recruiting young people into a training and employment program where they learn valuable business and professional skills and earn an income selling life-changing products in their communities. This work gives youth living in poverty the chance to develop skills, build confidence and earn a dignified livelihood.

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