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Google AdWords Set Up

Help Limitless Health Institute make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Limitless Health Institute
New York, NY, USA
Cause
Education

Posted October 18th

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

we are launching our new website and would to like to drive more ppl to our website where they can find our health and happiness services easily and develop effective SEO, and help in applying for Google Ad Grants: advertising for nonprofits

What We Have In Place
  • We currently have the information needed, which should make it easy for you to get started. We also have the staff, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to care for more ppl

this project will allow us to serve more people, and increase access to our services so that more people can find better health and great happiness. our goal is to reach people easily, and that they can find exactly what they are looking for and to take care of everyone, that needs our services.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Envision a world where we all realize our own health and happiness are linked to the health and happiness of others.

Create Your Health And Happiness Today!

What We Do

Limitless Health Institute is a 501c3 not-for-profit educational and caring organization providing knowledge that cultivates greater health of body and mind. Founded in 1997, LHI is devoted to offering programs that inform clients about time-tested ancient methods and innovative contemporary practices for achieving complete wellness. We provide clients with resources and opportunities to create a world of health through the combination of the two elements of giving care and receiving care.

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