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Matched with Lucy S
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Lucy S.

Logo Design & Visual Brand Identity

Help Northern Community Radio elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Northern Community Radio
Grand Rapids, MN, USA

Posted October 17th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have several version of our logo and our branding is very inconsistent. We are in need of a fresh start that will create a cohesive look especially on digital platforms & marketing.

What We Have In Place
  • We currently have a portfolio of logos/ads/other marketing collateral in use, which should make it easy for you to get started. We also have logos/ad/other marketing collateral we have used in the past, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put staff resources towards covering the arts, culture, history and environmental issues in northern Minnesota.

We are a small rural public radio station that often gets lost in sea of other commercial and larger public radio stations. We serve a large portion of northern Minnesota. We need to have a cohesive brand to stand out and to let people know all the good reporting and support we provide to the communities we serve.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Northern Community Radio builds community in northern Minnesota through radio programming, cultural events and interactive media. Founded in 1976, we are the first rural public radio station in the nation.

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