Search Engine Keyword Research

Help SpeakOut - The Institute for Democratic Education… create a list of long- and short-tail keywords they should target in their SEO & SEM efforts.
SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA
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SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA

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Posted February 7th

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Project details

What we need
  • A list of possible keywords (up to 50) with estimates on monthly search volume and cost per click
  • Recommendations on the most impactful keywords to target for Organization’s goals
What we have in place
  • We have a lot of information about the organization, a website, and any other information you may need.
How this will help
This project will save us $3,757 , allowing us to subsidize costs for youth and community organizations with limited funds to witness our speakers, programs, and gain access to our resources and network.

We are going to be launching a new website in a couple months, and would love to set ourselves up for success by finding search engine keywords that make sense for our organization.

Project plan

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Prep: Review existing materials
  • Volunteer Manager and Professional discuss goals for keyword research and intended use
  • Volunteer Manager shares marketing & communications materials with Professional for context
  • (If available) Volunteer Manager shares credentials for Google Search Console, so Professional can assess current state of organic search
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Milestone 1: Keyword list creation
  • Professional creates list of potential search keywords
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for every keyword
  • Professional recommends top keywords to target based on goals that were discussed
  • Volunteer Manager provides feedback on the list and requests additions, which Professional incorporates
2
(Optional) Milestone 2: Keyword research training
  • Professional shows Volunteer Manager how to conduct keyword research using free online tools
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About the org

SpeakOut - The Institute for Democratic Education and Culture
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Our mission

SpeakOut - The Institute for Democratic Education and Culture is a non-profit organization dedicated to the advancement of education, racial and social justice, cultural literacy, leadership development and activism.

Our network of speakers, artists, and strategic partners provide experiential learning opportunities through lectures, workshops, film screenings, performances and curriculum development.

SpeakOut works with colleges, universities, schools, organizations, government agencies and the private sector, promoting critical analysis, creativity and innovative strategies for 21st century problem solving.

What we do

We are the nation's only non-profit speakers agency, providing educational and cultural speakers, resources, and programs nationally.

Testimonials

Ishita was fantastic to work with and very knowledgable. I learned a lot about what's important in drawing in your audience through the use of words and SEO. I would highly recommend Ishita. She also did a really quick turnaround which allowed us to get closer to our goals sooner.
Amalia M.
Amalia M.

Managing Director

Search Engine Keyword Research Project

It was great working with Amalia and the team at SpeakOut on this project. They were well prepared with the information I needed for the project and were responsive to my questions which made my task much easier and a lot of fun! I wish them the best.
Ishita J.
Ishita J.

Volunteer

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