Logo Design & Visual Brand Identity

Help Stray Cat Alliance elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Stray Cat Alliance
Los Angeles, CA, USA

Posted October 15th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I need a logo made for our next fundraising campaign "Love a Kitten Home". This campaign will start in November and run until 2020. End of year giving is the most important time in fundraising. We will have various online fundraising pages, a website, newsletters in email and printed form, etc. I would love to create a brand identity for this specific campaign, making it look and feel more professional, and highlight it's massive importance.

What We Have In Place
  • We currently have our logo for you to base it on, or as a starting point, which should make it easy for you to get started. We also have the ability to work with you and be very responsive, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to save so many more cats and kittens from suffering from medical injuries, illness and death at the city shelters!

End of year giving is the most important time in every nonprofit's fundraising strategies. We want to make a bigger impact this year, and break records in our funds raised. I want to get all of our supporters attention, highlighting the fact that a fresh, new campaign has begun, and we need their support!

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
JeriLynn B.

Philanthropy & Engagement Officer

Our Mission

Stray Cat Alliance is a nonprofit organization dedicated to the care and protection of stray and feral cats through Trap/Neuter/Return programs, public education, advocacy campaigns, rescue and adoption efforts.

SCA empowers the public to help in this important cause through our variety of programs such as our free high-volume spay/neuter clinics, 24/7 Hotline, Trap Depots, cat health care information, colony care instructions, food and medical emergency support and veterinarian referrals for spay and neuter.

Working in conjunction with local governmental agencies as well as private and commercial interests, SCA has a stellar reputation as advocates for free-roaming cats living in public places such as parks, universities, hospitals and apartment buildings.

SCA's humane programs are effective in reducing the stray g cat population so more homes can be found for every healthy or treatable companion animal. As a result of its programs, fewer animals are turned in and killed at our local shelters.

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