Social Media Content Calendar

Help Executive Service Corps (ESC) get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need help creating and scheduling social media content.

What We Have In Place
  • We currently have active social media accounts, which should make it easy for you to get started. We also have an active Binfer subscription for scheduling, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to serve additional nonprofits and the millions they reach.

We need help creating social media content to keep our clients, volunteers, and donors engaged and looped in on our work.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Our Mission

The mission of the Executive Service Corps (ESC) is to make nonprofits successful. To achieve our mission, we provide consulting, coaching, and professional services to other nonprofit organizations. Each year we serve help 1.2 million people.

What We Do

The Executive Service Corps ESC is a 41-year-old nonprofit organization that provides consulting and coaching services to about 150 philanthropic organizations, associations, and governmental institutions each year.

The Executive Service Corps is committed to diversity and inclusion as an organization.

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