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Google Ads Set Up

Help Therapeutic Ranch for Animals and Kids (TRAK) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Therapeutic Ranch for Animals and Kids (TRAK)
Tucson, AZ, USA
Therapeutic Ranch for Animals and Kids (TRAK)
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Therapeutic Ranch for Animals and Kids (TRAK)
Tucson, AZ, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted October 11th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have a Google ad grant, but would like to see it perform better. It is early in the life of the grant, and training to manage it in the future would be extremely helpful.

What we have in place
  • We currently have a Google ad grant actively running, which should make it easy for you to get started. We also have analytics for the two major campaigns for review, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to focus resources on providing program and camp scholarships to disabled children whose families are in need.

Google search is a major means of clients finding our program, as well as volunteers and donors learning of our mission. Continued growth depends on continued reach.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Therapeutic Ranch for Animals and Kids (TRAK)
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Causes
Youth development Animals Human services
Posted by
Melinda S
Melinda S.

Development Director

Our mission

Strengthening kids and community through animal interaction. Program is focused on children with and without specific challenges. The focus of the program is to offer participants opportunities to provide service to people and animals of the community. Participants will receive specific educational skills, business, and vocational training that will aid in their efforts to help themselves, each other and their community.

Testimonials

Read the Impact Story
Nathan is attentive to detail, highly professional and a pleasure to work with! He was highly effective in getting the Google Ad Grant optimized and performing beyond my expectations right away. Highly recommended!
Melinda S.
Melinda S.

Development Director

Google Ads Set Up Project

Melinda was very easy to work with and was able to give me key guidelines for creating a successful Google Ad Grant campaign.
Nathan K.
Nathan K.

Volunteer

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