Brochure Writing

Help Pittsburgh Community Reinvestment Group create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
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Project Details

What We Need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with Brochure Graphic Design, for new marketing materials
Additional Details

We would like a brochure to pass out at resource events. We would like this to include all programs offered as well as our annual fundraiser.

What We Have In Place
  • We currently have A website, which should make it easy for you to get started. We also have A logo, photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to reinvest in the community.

This project will help our organization by spreading the word on what we do on one document.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

The Pittsburgh Community Reinvestment Group (PCRG) is a consortium of community leaders working for economic justice, equitable investment practices, and sufficient financial resources to revitalize communities throughout Allegheny County and Western Pa.

What We Do

Organization Description
PCRG is a nationally recognized leader on issues of equitable justice and access to affordable capital, annually evaluating lending intuitions, who engage in the Allegheny County market, as well as identifying trends that emerge in our 60 members communities. Those trends are then evaluated and reported to educate the community development system and government partners. PCRG works to effectively advance strong inclusive communities of choice. PCRG is growing its member capacity, advocating affordable housing, ensuring quality mobility options, and helping advance affordable capital. PCRG offers an array of programs that work in partnership with neighborhood organizations. PCRG combines these activities to advance its members mission. National partners include: National Community Reinvestment Coalition (NCRC), the Federal Reserve Bank, the National Association of Community and Economic Development Associations, and NeighborWorks America. As a membership organization, it leverages its national and regional relationships and influence to bring critical community stakeholders and resources together to work collaboratively to address community related issues.

Org Purpose
PCRG works tirelessly to protect the Community Reinvestment Act, ensuring that low income residents have access to affordable home mortgage products to buy a home, as well as connecting accessible quality neighborhoods and capital to drive local community development and small business opportunities. We are a membership organization whose vision helps create complete communities with wealth-building opportunities for all. It meets its mission and vision by deploying programming, educating the public as well as its membership, and by taking action in three core competency areas: Influencing Policy through Advocacy, conducting research and analysis, and identifying resources and services for its members.

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