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Logo Design & Visual Brand Identity

Help All Parks Alliance for Change elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
All Parks Alliance for Change
Saint Paul, MN, USA
All Parks Alliance for Change
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All Parks Alliance for Change
Saint Paul, MN, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted October 8th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Our organization has a very cluttered and outdated logo. We need something clean, uncluttered, and gets the point across. One or two colors and could be recognizable at a distance and/or easy to embroider on a shirt.

What we have in place
  • I am ready to assist in any way I can. The focus of the organization is clear - what we do and who we help - and that should promote ideas for designing a logo. The old logos are cluttered and busy, but I am ready to provide any existing materials you might need.
How this will help
This project will save us $4,817 , allowing us to refocus our efforts on continuing our mission of helping people know their rights and fight for their affordable housing.

This is a company with a good heart and the best of intentions, but it has never branded itself in a way that makes it memorable. This will be the starting point of a complete social relaunch. Even if it's not a "forever design," it will be a symbol of reassurance that they're in the right place getting the help they need.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

All Parks Alliance for Change
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Cause
Housing & homelessness
Posted by
TN
Trevor N.

President, Board of Directors

Our mission

All Parks Alliance for Change is the statewide organization for Minnesota's 180,000 manufactured home park residents. APAC provides a vehicle for manufactured home owners to express their needs and concerns in their parks and in the larger community.

What we do

APAC works with manufactured home park residents to improve the quality of life in park neighborhoods, protect the rights of park residents, advance public policy change that supports safe, affordable park communities, and preserve this vital source of affordable housing.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Trevor)
it was terrible, lack of communication between me and lesion , would defiantly not work with again! just suddenly stoped emailing me.
Charles K.
Charles K.

Volunteer

The pixel