This project is in progress
Matched with Declan K
Matched with
Declan K.

Website Copywriting

Help Visual Arts Center of New Jersey improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What We Have In Place
  • We currently have existing text that we've done an initial edit on, which should make it easy for you to get started. We also have a dedicated staff that can help give you any info you need, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to bring art to children and seniors that otherwise don't have access to arts programs.

Our current website text was copy-edited in house and it's just too wordy. We end up alienating sone visitors and supporters because they don't read the long texts. We'd like to make our site more friendly with more concise texts.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Posted by
Melanie C.

Executive Director

Our Mission


To create an inclusive and welcoming community where lives are transformed and enriched through the shared experience of art.


The Visual Arts Center of New Jersey nurtures the capacity for personal expression, expands the creative experience, and fosters stronger communities by empowering people to see, make, and learn about art. Through exhibition, studio school, and community programs, the Art Center engenders connection, curiosity, and creative risk-taking among its constituents.

What We Do

At the Visual Arts Center of New Jersey, we believe in the power of art to inspire, amaze, and enrich. We are dedicated exclusively to viewing, making, and learning about contemporary art.

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