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Website Audit

Help Friends of Pima Animal Care Center assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Friends of Pima Animal Care Center
Tucson, AZ, USA
Friends of Pima Animal Care Center
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Friends of Pima Animal Care Center
Tucson, AZ, USA

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6 Followers
Cause
Animals
Skills
Web design Web development

Posted October 2nd

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Website Audit

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
What we have in place
  • We currently have a Google Analytics account and analytics through Squarespace, which should make it easy for you to get started. We also have a marketing and development staff member to help, and the ability to provide any other information you need.
How this will help
This project will save us $1,747 , allowing us to spend more money on the homeless pets in need. Most likely on lifesaving surgeries or medications.

Our website is our front door--it's often the first interaction that people have with our organization. As it stands, our website is not terrible, it's mobile optimized- YAY!- but it doesn't pass the blink test. Folks who arrive there can't immediately tell who we are and what we do. I need some feedback before engaging in a thorough re-design that makes it easy for people to see our mission, find the info they need, and DONATE to save more pets.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Friends of Pima Animal Care Center
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Cause
Animals
Posted by
Sara W
Sara W.

Development & Marketing Specialist

Our mission

To support Pima Animal Care Center and enhance its efforts to save the lives of pets in need.

Testimonials

Read the Impact Story
Daron was fast, friendly, and thorough!
Sara W.
Sara W.

Development & Marketing Specialist

Website Audit Project

(No testimonial has been submitted by Daron)
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