Google AdWords Set Up

Help National Young Farmers Coalition make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
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Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We currently have google ad words set up but need help navigating how we can optimize to better direct traffic to our site and to our membership page.

What We Have In Place
  • We currently have an existing google ad words account with keywords, which should make it easy for you to get started. We also have google analytics reports from the past several months, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to use those funds toward supporting state and federal policy change and providing business services assistance to our young farmers and ranchers across the country.

We would like to increase the visibility of our organization and the number of visitors to our membership page and website in general.

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Posted by
Jessica M.

Communications Director

Our Mission

NYFC represents, mobilizes, and engages young farmers to ensure their success.

What We Do

We are farmers, ranchers and consumers fighting to create opportunity for young people in sustainable agriculture in the United States. Our work includes: reforming policy to make land, capital and training accessible for beginning, diversified and organic farmers; supporting a growing network of NYFC chapters; and providing farmer-to-farmer technical resources and support.

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