Membership Strategy

Help Sensational Fun, Inc develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Sensational Fun, Inc
Orchard Park, NY, USA

Posted September 30th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

A membership strategy to attract and retain members

What We Have In Place
  • We currently have A membership program, which should make it easy for you to get started. We also have A director committed to this project, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to Keep programs free or low cost for the families who need it most!

The more members We attract, the more we can empower

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Our Mission

To empower children and adults to embrace their different intellectual, social, and physical abilities and achieve their dreams through diverse play, activities, and exercise.

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