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Search Engine Optimization Audit

Help Turner Syndrome Foundation assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Turner Syndrome Foundation
Hazlet, NJ, USA
Turner Syndrome Foundation
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Turner Syndrome Foundation
Hazlet, NJ, USA

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Cause
Disease & medical research
Skills
Digital marketing Search engine marketing Web development

Posted October 3rd

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a running WordPress website and Google Ad Words account, which should make it easy for you to get started. We also have raw data on website traffic for the past year, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to develop and implement more patient and professional education resources to lower diagnosis age, increase awareness of Turner Syndrome, and improve care.

The goal of the Turner Syndrome Foundation is to support research initiatives and facilitate education programs that increase professional awareness and enhance medical care of those affected by Turner Syndrome. A successfully optimized website will allow us to reach more families and physicians looking for support and resources.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Turner Syndrome Foundation
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Cause
Disease & medical research
Posted by
Laura F
Laura F.

Executive Director

Our mission

The goal of the Turner Syndrome Foundation (TSF) is to support research initiatives and facilitate education programs that increase professional awareness and enhance medical care of those affected by Turner syndrome. Early diagnosis and comprehensive treatments over the lifespan may lead to a brighter and healthier future for all young girls and women with Turner syndrome.

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