This project is in progress
Matched with Allison B
Matched with
Allison B.

Email Marketing Copywriting

Help PICO California engage their community with an email series that gets their message across in a clear and compelling way.
PICO California
Los Angeles, CA, USA

Posted September 23rd

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Email Marketing Copywriting

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We are going to launch a fund-raising campaign and for that we need copy for 5 emails with powerful content and subject line which requires our recipients to take action. Emails are going to be based on five different components that we are working;

1. 2020 Census
2. School and Communities First
3. Peacemaker Fellowship Program
4. Belong Circle Movement
5. Our legislative work (Providing housing protection to renters and police reforms).

What We Have In Place
  • We currently have brief for each email, which should make it easy for you to get started. We also have experts on relevant topics, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to invest more on the grassroots organizations which enable people of faith to build power to reshape their lives and their communities.

This year we have to generate funds which will go to the communities and training leaders.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

PICO California supports grassroots organizing which enables people of faith to build power to reshape their lives and their communities. We are the largest multi-racial faith-based community-organizing network in the state connecting and leveraging the power of the people to impact broad systemic change. Motivated by various prophetic traditions, we ground our civic action and demands for change in moral and ethical principles. We use a relationship-based organizing model to develop leadership and build capacity for civic engagement in communities throughout California.

What We Do

PICO California's path to building a more just world involves teaching people of faith how to build and exercise their own power to address the root causes of the problems they face, resist racially, socially, and economically unjust policies and laws, and in turn, revitalize and strengthen the life of congregations and communities.

PICO California supports the development and training of clergy to build their capacity, social analysis, and political acumen so they can engage their congregations and peers in promoting racial and social justice. Our engagement with clergy focuses on gun violence, economic disparities, the effects of poor education and lack of effective resourcing, over-criminalization of people of color, affordable housing/displacement, and racism, implicit bias, and other areas of imminent need that they highlight.