This project was completed on Feb 12, 2013
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Matched with
Matched with
Samantha W.

Brand Messaging

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Impact statement
This project will save us $3,600 , allowing us to

Project Details

What We Need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What We Have In Place
How This Will Help

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About The Org

Our Mission

Artreach's mission is to use the creative arts to support sustainable recovery from psychiatric disorders.  We provide theater, music, creative arts, alternative wellness, and recreational opportunities.  These activities enhance the quality of our members' lives and teach skills that help them  achieve & sustain recovery after experiencing mental health issues.  Artreach deeply believes that Creativity Heals.

What We Do

Artreach, Inc. has several programs, all which share the mission of providing services to support sustainable recovery for adults with mental illnesses.

The Second Step Players, one of the country's first Applied Theater troupes, features actors who are in recovery from psychiatric disorders. They create and perform socially conscious sketch comedy, stand-up comedy, and musical parodies from their own mental health histories. Their delightful stigma-busting variety shows enlighten and stimulate discussion on the often taboo topic of mental illness and recovery. The Players have been ambassadors in community education and advocacy since 1985. They tour nationally to spread the word that Recovery Happens, and Creativity Heals.

Artistic Skills Building classes help individuals connect with their unique form of creativity, and learn to use that creativity to support their recovery. Classes include creative writing, poetry writing, songwriting, beginning and intermediate guitar lessons, drawing, painting, creating mosaics, vision boarding, etc.

Our Community Theater Liaison program supports program members to audition for community theaters, and as an incentive to the community theater, provides technical crew, stage management, and house crew for the performances. Artreach members who are not acting attend these community performances in support of their fellow program members. New pathways to integration and acceptance in the community have been forming rapidly.

Wellness Program includes trainings in Mindfulness meditation for stress reduction, Yoga, Tai Chi and Qi Gong, Walking Club, and African Dance. Statistics show that people with mental illnesses die on average 25 years sooner than others. Thus, sustaining physical health is an integral component of recovery.

Recreational Program includes trips to ball games, concerts, billiards, and pottery making.

Testimonials

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(No testimonial has been submitted by Samantha)

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