Logo Design & Visual Brand Identity

Help Marine Rebuild Fund elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Marine Rebuild Fund
St Thomas, VI, Virgin Islands (U.S.)

Posted September 19th

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

I'm looking for a logo for a new non-profit I'm involved with called VI Wild. We do a lot of bat research and outreach so we though combining the shape of the Virgin Islands and a bat would be fun!

What We Have In Place
  • We have access to photoshop to adjust the logo for different uses, so we don't need a whole kit. The group has been together for a few years doing bat research and public outreach, but the non-profit was just founded so we are looking for a logo!
How This Will Help
This project will save us $4,817 , allowing us to buy more bat research equipment

As a newly founded non-profit trying to plan more events, a logo will help us attract attention! It will also be the backbone for the future design of our website.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

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Our Mission

All of my organizations and projects are focused on protecting the natural resources of the US Virgin Islands.

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