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This project was completed on Jan 21, 2020
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Matched with Ebony J.
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See the Impact story
Social Media Strategy Sessions
Zaccho Dance Theatre
Social Media Strategy Sessions
Project details
What we need
- 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
- A written summary of goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: this project does not include the creation of social media posts or digital graphics
Additional details
We have social media accounts and lots of potential content, but lack strategy and consistency in posting.
What we have in place
- We currently have Facebook and Instagram accounts, which should make it easy for you to get started. We also have strong visuals for current and archival programming, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to spend marketing funds elsewhere, such as towards artist fees!
We would like to build our exposure to the general public. We are also entering our 40th Anniversary Season and want to reach as many people in the community as possible
Project plan
Posted by
Lisa B.
Managing Director
Our mission
Zaccho Dance Theatre creates and presents performance work that investigates dance as it relates to place.
What we do
Since our founding in 1980, Zaccho has been an innovative force in both the world of dance and our home community of Bayview Hunter's Point, San Francisco's African American Arts & Cultural District. Artistic Director Joanna Haigood and collaborators pursue unique and challenging visions of dance, including spectacular aerial choreography, evocative site-specific performances, and culturally significant subject matter. Zaccho opens the door to creative expression for a diverse group of artists, and elevates it to works of international acclaim.
Zaccho draws inspiration from social histories including the African-American experience, and returns it to the community through inclusive youth programs, adult classes, artist-in-residence programs, and a one-of-a-kind aerial arts festival, many at low or no-cost to participants. As a longstanding nonprofit program, we pride ourselves on maintaining our artistic integrity, social consciousness, and community involvement.
Testimonials
Ebony was wonderful to work with. She had great ideas for content creation and timing strategy, and was very knowledgable about how the different platforms worked. She was quick to prepare deliverables and patient with us for not being as prompt to reply!
Lisa was awesome to work with, I love the company mission and passion for fine arts
