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Search Engine Optimization Audit

Help Curry Senior Center assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Curry Senior Center
San Francisco, CA, USA
Curry Senior Center
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Curry Senior Center
San Francisco, CA, USA

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Cause
Health & nutrition
Skills
Digital marketing Search engine marketing Web development

Posted September 18th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have a live website, which should make it easy for you to get started. We also have a Google Analytics account, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to focus more of our marketing and communications efforts on strategy.

This project is important because it will allow us to be more visible to the community and create more awareness about the organization.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Curry Senior Center
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Causes
Health & nutrition Housing & homelessness LGBTQ+
Posted by
KH
Kia H.

Communications Manager

Our mission

Our mission is to promote wellness, dignity & independence for seniors.

Testimonials

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