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Google Ads Set Up

Help RallyCap Sports make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
RallyCap Sports
Sea Girt, NJ, USA
RallyCap Sports
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RallyCap Sports
Sea Girt, NJ, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing

Posted September 17th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have had a Google AdWords grant for several years, but have never figured out how to utilize it well. We have always maintained it, to ensure we continue receiving the Grant. We have added recommended keywords and such, but our small staff has no other experience with Google AdWords and we need help setting up a strategy and teaching one of our staff members how to maintain and grow. Main goal = drive more people to our website.

What we have in place
  • We have the AdWords Grant. We have an Ads profile and we have a few keywords and things, but nothing very good. We of course have our sign on info and can share that with you easily for you to sign in and help see where we are at and set things up for us. We have two staffers with marketing background, so explaining how to maintain the Adwords, once set up, should't be too hard for us to grasp!
How this will help
This project will save us $3,486 , allowing us to bring sports and adaptive bikes to more people with special needs! This will create more/better exposure, directly impacting our ability to grow and change more lives!

Main goal is to drive more traffic, in general, to our national website. That will create new potential donors, create expansion opportunities, help families of kids with special needs find us and get connected, and help volunteers get connected with our volunteer opportunities.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

RallyCap Sports
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Causes
Youth development Diversity & inclusion Health & nutrition
Posted by
Luke S
Luke S.

Executive Director

Our mission

To provide recreational sports for children and young adults with special needs through a volunteer-driven community.

Testimonials

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