Social Media Content Calendar

Help Everybody Solar get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Everybody Solar
Temecula, CA, USA
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Everybody Solar
Temecula, CA, USA

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Posted September 16th

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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Help prepping materials for Giving Tuesday.

What we have in place
  • We currently have photos from our partner projects, which should make it easy for you to get started. We also have background stories, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Install the equivalent of 21 solar panels on the roof of a nonprofit. Helping make them more energy efficient and sustainable for the communities they work in.

Giving Tuesday is the start of the giving season, we would like to maximize our donations and community contact around this time of the year.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Everybody Solar
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Our mission

Everybody Solar works to protect the environment and strengthen U.S. communities through solar energy projects. By providing solar power to local charities we help them reduce electricity costs and direct their limited resources to the communities they serve.

What we do

We work to provide free solar energy to outstanding nonprofits in order to help them better achieve their missions and meet the needs of our communities.

Testimonials

Kate was a perfect match for our needs. She was attentive to detail and has a great vision for social media postings. She created an easy to follow template/outline that was concise while thorough.
Myriam S.
Myriam S.

Executive Director

Social Media Content Calendar Project

(No testimonial has been submitted by Katherine)
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