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Matched with Thomas C
Matched with
Thomas C.

Logo Design & Visual Brand Identity

Help The Nature Conservancy of Hawaii elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cause
Environment

Posted September 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a logo only for our local Hawaii chapter 40th anniversary celebration.

What We Have In Place
  • We are planning our 40th anniversary celebration and we need a logo to brand the years' events. We have stories, photos, celebration plans, messages, and an organization brand book to guide the logo design.
How This Will Help
This project will save us $4,817 , allowing us to continue to focus our limited resources on conservation in Hawaii.

This logo will help us meet our 40th anniversary goals to thank all our members and donors, celebrate our past accomplishments, and look forward to the next 40 years.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Evelyn W.

Protecting Land. Water. Life.

Our Mission

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

What We Do

In Hawaii, we work with partners and communities to preserve Hawaii's forests and reefs so we all can enjoy them, now and in the future.

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