Market Analysis

Help Exalt Youth gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Exalt Youth
Brooklyn, NY, USA
Cause
Education

Posted September 12th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

With the very rapidly changing juvenile justice landscape in NYC, we are trying to better understand our place as a service provider for justice-involved youth. We are looking to assess other programs, places of high need, and sources for referrals that we can tap into. Looking for those who are familiar with the justice landscape.

What We Have In Place
  • We currently have institutional knowledge, which should make it easy for you to get started. We also have existing materials on our criteria, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to cover the cost of more employment opportunities for young people in the justice system.

We are undergoing a major scaling campaign, with the goal to triple the amount of youth we serve. We want to ensure we are tapping into all of the available markets, and positioning ourself as gold-standard programming among other organizations that serve a similar population.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Posted by
Angie C.

Director of Operations and Strategic Advancement

Our Mission

exalt* is premised on demonstrated success showing that substantive, supported internships can be powerful catalysts and incentives for youth to pursue their education and employment goals. Our mission is to transform the lives of court-involved youth by equipping them with the skills and experience necessary to become self-sufficient members of society.

What We Do

exalt fulfills our mission and achieves program outcomes by providing our intensive educational Internship Program to 150 New York City court-involved youth, ages 15-19, annually. Our primary outcomes are our program graduates' avoidance of further criminal justice system involvement and their increased investment in and persistence towards educational goals through attending and progressing in school. Since its founding in November 2006, exalt has grown from a small start-up to a successful organization that has served 802 youth through 53 program cycles with remarkable success:

* Only 1% of our graduates from the past two years have obtained new convictions. 15% have had new arrests since graduating, none of which have (yet) resulted in convictions .

* 94% of program graduates from the past two years remain enrolled in school or have obtained a high school diploma or GED since graduating.

Our program consists of five key components: 1) Enrollment & Engagement Phase upon referral to our program for a comprehensive needs/baseline assessment process; 2) Pre & Post Internship Training to build students' core life skills along with other traditional employment readiness skills; 3) paid Internships that are carefully matched to student interests, developmental needs and skill set; 4) Post-Internship Skill Development & Support Services during which students develop a six-month individual progress plan reflecting their unique needs while also attending a targeted workshop series; 5) Alumni Networking to provide ongoing access to educational support, career exploration and other resources.

In addition, staff provide education and court advocacy for our participants throughout their time in the program and beyond.

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