This project is in progress
Matched with Jason E
Matched with
Jason E.

Market Analysis

Help Photo Start Foundation gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Photo Start Foundation
New York, NY, USA

Posted September 13th

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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

We are considering creating a travel experience and perhaps a paid photography class to serve different constituencies. A travel experience can be a premium offering while a more modest offering could be an accessible, yet highly valuable, experience for travelers. They would learn some more about photography and connect with our students. They could do this on a photo shoot while exploring the students' neighborhood, or out together on a field trip.

What We Have In Place
  • We currently have some research and a potential proposal, which should make it easy for you to get started. We also have an incredible network to start selling straight away, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to continue to offer our programming free of charge to all our students. Many live in slums, barely have access to food, water, shelter and basic education. If we can teach them for free- we will!

This will help us determine how feasible this idea/revenue stream could be for us, and what the expected earnings might be for different stakeholder groups. I have connections from Business schools (students travel often; global seminars); and a global organization that runs trips year round, and is looking for updated programming; Luxury travel concierges/designers and their clients. If I can understand and identify the ideal offering that serves many groups, we can achieve self-sustainment.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Posted by
Abby L.

Board Member, Development Team

Our Mission

Photo Start uses photography to give at-risk children the skills to thrive in any environment.

What We Do

Photo Start was established in 2016 and is registered as a
501(c)3 charity organization in the USA and non-profit
company in South Africa and Kenya.

Photo Start developed a core digital photography program
that was adapted to working with children who have little
technical expertise and lack of access to it. All of our
programs are free to our beneficiaries, through generous
in-kind donations of equipment and financial support.
We run seven projects in Kenya and South Africa, mostly
working in communities that live below the poverty level,
with high rates of unemployment, abuse, alcoholism, and gangsterism.

We close the global digital divide by teaching children the
skills and platforms that will empower them in the
information age, while also promoting their personal and
economic advancement, as well as overall wellbeing.

This is an incredible opportunity to rise above their current circumstances.

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