Market Analysis

Help Photo Start gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Photo Start
New York, NY, USA
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Photo Start
New York, NY, USA

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Posted September 13th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are considering creating a travel experience and perhaps a paid photography class to serve different constituencies. A travel experience can be a premium offering while a more modest offering could be an accessible, yet highly valuable, experience for travelers. They would learn some more about photography and connect with our students. They could do this on a photo shoot while exploring the students' neighborhood, or out together on a field trip.

What we have in place
  • We currently have some research and a potential proposal, which should make it easy for you to get started. We also have an incredible network to start selling straight away, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to continue to offer our programming free of charge to all our students. Many live in slums, barely have access to food, water, shelter and basic education. If we can teach them for free- we will!

This will help us determine how feasible this idea/revenue stream could be for us, and what the expected earnings might be for different stakeholder groups. I have connections from Business schools (students travel often; global seminars); and a global organization that runs trips year round, and is looking for updated programming; Luxury travel concierges/designers and their clients. If I can understand and identify the ideal offering that serves many groups, we can achieve self-sustainment.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Photo Start
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Posted by
Abby L.

Board Member, Co Founder, Development Team

Our mission

We use photography to teach students the skills to thrive in any environment.

What we do

Photo Start develops creative visual storytelling and digital skills, and inspires confidence in under-resourced young people.

Our program is designed to help under-resourced young people develop their creativity, technical skills, and self-confidence, while also providing them with a sense of purpose and the competencies they need to shape their own lives and contribute to the lives of others.

We believe all young people have extraordinary potential.

Testimonials

Jason was so attentive, professional and added tremendous value to our organization in this engagement. He asked me probing questions and really helped me think about and analyze the true cost and impact of these proposed projects. Thanks so much, Jason!
Abby L.
Abby L.

Board Member, Co Founder, Development Team

Market Analysis Project

Great experience working with Abby and PhotoStart. This is an innovative organization seeking to grow, but always with an eye towards benefiting the children who are their program participants.  Abby was very responsive and open to feedback as our project evolved.
Jason E.
Jason E.

Volunteer

The pixel